Water Technology Forum


By Israeli-Based Companies

American Association for the Advancement of Science (AAAS), Washington, D.C.
March 23, 2010

ZAG/S&W LLP, in partnership with the Embassy of Israel in Washington, D.C. and the U.S.-Israel Science and Technology Foundation, sponsored a "Water Technology Forum & Exhibit: Featuring Israeli-Based Companies" on March 23, 2010. The program was held at the American Association for the Advancement of Science (AAAS) in Washington, D.C. 

After facing water scarcity concerns for many years, Israel has become a world leader in water resource management and conservation, and water-based alternative energy technologies. Israeli water engineers developed the world's first drip irrigation system in the mid-1960s. Ever since, new water conservation technologies have contributed to the country's flourishing agricultural sector. Today, Israel is known for its advanced technologies in the fields of desalination, water treatment and reclamation, and water safety and conservation, and is using its expertise to tackle worldwide environmental and energy challenges.

This Water Technology Forum:

The program featured three experts on innovative water conservation and alternative energy solutions:

Booky Oren, executive chairman of the Miya Water Company, is recognized as an authority on the development of dedicated solutions for water conservation. Mr. Oren has more than 24 years of experience in various managerial roles in a wide variety of companies, ranging from startups to multinationals, both private and public, in a broad variety of domains, including consumer goods, B2B, finance, high tech and the water industry. In the water arena, Mr. Oren served as the corporate vice president for business development at Netafim, the largest micro-irrigation company in the world. Previously, Mr. Oren was also the chairman of Mekorot, Israel's national water company. In November 2009, Mr. Oren chaired WATEC Israel, a global water conference held in Tel Aviv.

Minister Ohad Cohen, commercial attaché, Embassy of Israel, has a long history of supporting international economic cooperation efforts of the State of Israel. He joined the Ministry of Industry, Trade and Labor (MOITAL) in the Government of Israel in 1997 in the Middle East Department where he coordinated with Israeli participants in the Israeli-Jordanian-American Qualified Industrial Zone (QIZ) Committee. He has also served as the Director of the Southern European Department of MOITAL and the Commercial Attaché of the State of Israel to Sweden, Finland and Norway.

Bob Hull, a 17-year Virginia State Legislature representative, sponsored the bill creating a Virginia-Israel Partnership Council that advises the Governor on ways to improve economic and cultural links between the Commonwealth and the State of Israel, with a focus on the areas of commerce and trade, arts and education, and general government. He was a key part of the initiative to launch the Virginia-Israel Bilateral R&D Agreement through which Virginia will apply Israeli reverse osmosis water technology to treat water at a major Virginia industrial site. He has also visited the state of Israel twice as a representative of the Commonwealth of Virginia.