Lawrence R. Robins

Lawrence R. Robins is a partner in the Intellectual Property Group of Sullivan & Worcester’s Boston office. Mr. Robins represents clients on a variety of intellectual property matters, with a particular focus on the litigation of trademark, copyright, unfair competition, advertising, and related disputes; strategic trademark portfolio development, management, and protection; and counseling on the use and protection of copyrighted works. His areas of industry and technical experience include information technology, search engines, e-commerce, pharmaceuticals, medical devices, consumer goods, financial services, restaurants and clubs, furniture and design, food and beverage, and sports and sporting goods.

In his copyright practice, Mr. Robins assists clients in designing and implementing policies both to protect their own copyrightable works and to ensure the appropriate use of the works of others, including the use of open source software. Mr. Robins is an experienced copyright litigator and also assists clients in enforcing their rights via the U.S. Immigration and Customs Service.

In the trademark area, Mr. Robins works proactively with clients to develop and implement trademark management programs designed to maximize the return on investment in both marketing and legal expenditures relating to brand management. He represents clients in trademark, unfair competition, advertising, and related disputes in the federal and state courts, before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office and via alternative avenues of dispute resolution such as arbitration under the ICANN Uniform Dispute Resolution Policy and proceedings before the National Advertising Division (NAD).

In his transactional practice, he prepares and negotiates agreements involving computer software, hardware, e-commerce, and other technologies. The transactions include license, distribution, development, OEM, VAR, and joint venture agreements. Since 1994 he has been involved in Internet-related transactions including co-branding, joint site development, web hosting and site development, and content licensing.

Mr. Robins is a regular contributor to the firm's Trending Trademarks Blog.

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