Facebook Username Functionality Creates Risk of Trademark Infringement

Client Advisory
June 12, 2009

This Client Advisory discusses the popular social networking Web site, Facebook, that recently announced it will begin to allow its users to select usernames of their choice to be displayed in URLs that link directly to a user's profile. This activity may give rise to unscrupulous users selecting usernames that correspond to a company's name or its trademarks, later attempting to sell these usernames back to the legitimate brand owners.

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