App Engagement


PluggedIn Ventures Breakfast Roundtable

ZAG-S&W, 1633 Broadway, New York, New York
March 27, 2014 (8:30 a.m. - 10:00 a.m.)

ZAG-S&W hosted a breakfast roundtable, "App Engagement," organized by PluggedIn Ventures on March 27, 2014.

The panelists discussed how brands, agencies, publishers and developers are measuring and increasing user engagement. As mobile usage and spending are sky rocketing, cost per engagement (CPE) is more relevant than ever as developers and advertisers understand the value of engagement.