Commerce and Conversion: Turning Customers into Cash
PluggedIn Ventures Breakfast Roundtable
ZAG-S&W hosted a breakfast roundtable, "Commerce and Conversion: Turning Customers into Cash," organized by PluggedIn Ventures on Wednesday, May 29, 2013.
Regardless of channel or platform, all businesses face the challenges of conversion. Online, desktop, social and mobile purchasing continue to innovate on ways to acquire, activate and excite customers before they abandon their shopping carts and incentivize customers to maximize their spendings. This roundtable focused on what solutions companies are using and if companies are seeing a significant uptake in mobile commerce.