Business Development: The Importance of Getting "First Downs"
Legal Marketing Association
November 19, 2010
Aidan F. Browne was a co-presenter at the Legal Marketing Association's New England Annual Conference. His session, "Business Development: The Importance of Getting 'First Downs,'"included:
- Developing a business development culture
- Getting marketing involved at the beginning of a prospect opportunity
- Approaching lead generation and motivating lawyers to do business development
- Marketing can provide all the support needed, but it is up to the individual lawyer to call the prospect, get an appointment and make the sale