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• Aidan F. Browne

Business Development: The Importance of Getting "First Downs"

Aidan F. Browne was a co-presenter at the Legal Marketing Association's New England Annual Conference. His session, "Business Development: The Importance of Getting 'First Downs,'"included:

• Developing a business development culture
• Getting marketing involved at the beginning of a prospect opportunity
• Approaching lead generation and motivating lawyers to do business development
• Marketing can provide all the support needed, but it is up to the individual lawyer to call the prospect, get an appointment and make the sale