Sullivan & Worcester LLP is Advising Where Inc. in its Acquisition by eBay

S&W Press Release
April 22, 2011

Boston, MA – April 22, 2011 – Sullivan & Worcester LLP is representing Where Inc., a Boston-based location media company, in its acquisition by PayPal, a division of eBay Inc.

Where, which has raised nearly $20 million in venture capital since being founded as uLocate Communications in 2004, builds location-based mobile apps that have been launched across every major mobile device platform—including Android, iPhone and Blackberry—and boasts about four million active users a month. The smartphone app shows personalized listings for restaurants, bars, merchants and events based on a consumer’s location. Where also operates a hyper-local advertising network giving consumers access to pertinent, real-time deals.

The acquisition, expected to close next week, will integrate PayPal’s payment processing technology into Where’s platform allowing consumers to take advantage of local deals and obtaining more value when they shop online while providing merchants with enhanced services.

In December, Where announced it had secured broad patents on geo-fencing, a technology that allows mobile advertisers to target consumers by location.

A spokesperson for eBay reported that the California company will not be making any changes to Where and that the local company will remain in Boston. 

According to Kim Herman, partner and leader of Sullivan & Worcester’s Trademark, Copyright & Licensing Group, “The purchase is an exciting opportunity for Where and for the Boston community. Not only will the acquisition combine Where’s location-based services with PayPal’s robust payment processing system, but it will continue Where’s drive to bring huge innovation to Boston’s vibrant technology sector and the red hot market for location-based services.”

The Sullivan & Worcester team, handling intellectual property, open source and certain corporate aspects of the transaction, is being led by Ms. Herman. Goodwin Procter LLP also is representing Where. Dewey & LeBoeuf LLP is representing eBay.

About Sullivan & Worcester LLP

Sullivan & Worcester LLP is a leading corporate law firm providing counsel to domestic and international clients ranging from Fortune 500 companies to emerging businesses. With more than 185 lawyers in Boston, New York and Washington, D.C., the firm offers services in a wide range of areas, including corporate finance, securities, intellectual property, litigation, mergers and acquisitions, tax, real estate, private equity and venture capital, bankruptcy, climate change, regulatory law, and employment and benefits. Sullivan & Worcester is also recognized for its representation of REITs and its deep expertise in mutual fund law. For more information please visit


Leah Schloss